When richard rumelt s good strategybad strategy was published in 2011, it immediately struck a chord, calling out as bad strategy the mishmash of pop culture, motivational slogans and business buzz speak so often and misleadingly masquerading as the real thing. A profile business classic edition of one of the most important and critically acclaimed books on strategy ever written. The purpose of rumelts book is to clarify the differences between good and bad strategy, and help readers create good strategy. Cutting to the core of what makes the difference between success and being an alsoran, rumelt uses vivid. Publication date 2011 topics planning, strategic planning, strategy publisher crown business. A leaders most important job is creating and constantly adjusting this strategic bridge between goals and objectives. As i read the book, i kept underlining passages and scribbling notes in the.
The detailed examples range from apple to general motors, from the two iraq wars to afghanistan, from a small local market to walmart, from nvidia to silicon graphics, from the getty trust to. Browse richard rumelts bestselling audiobooks and newest titles. Drawing on a wealth of examples, rumelt identifies the critical features that distinguish powerful strategies from wimpy. Richard rumelt has gained a lot of experience during his life, and this book is a wonderful way of participating and experiencing what he has learned on strategy. When richard rumelts good strategybad strategy was published in 2011, it immediately struck a chord, calling out as bad strategy the mishmash of pop culture, motivational slogans and business buzz speak so often and misleadingly masquerading as the real thing. The difference and why it matters main by rumelt, richard isbn. Richard rumelt s book, good strategy bad strategy, is a mustread. Good strategybad strategy the difference and why it matters. Since then, his original and pragmatic ideas have won fans around the world and continue to help readers to recognise and. Good strategybad strategy clarifies the muddled thinking underlying too many strategies and. It articulates the fundamentals of strategy and is exceptional in its depth and breadth of case. Rumelt s new book clearly elevates the discussion of strategy. Instead, you have either a stretch goal, a budget, or a list of things you wish would happen. This is the best book i have ever read regarding good and bad strategy, as a matter of fact, having strategy at all.
Many books on management and strategy are really a single argumenta twentypage argumentstretched out to book length. Richard rumelt teaches at uclas anderson school of management. Good strategy bad strategy by rumelt, richard ebook. Good strategybad strategy uses fascinating examples from business, nonprofit, and military affairs to bring its original and pragmatic ideas to life. Notes from good strategy bad strategy by jeff zych.
Richly illustrated and persuasively argued by a researcher, teacher, and consultant, richard rumelt has authored the playbook for anybody in a leadership position who must think and. Developing and implementing a strategy is the central task of a leader. Stream and download audiobooks to your computer, tablet or mobile phone. Using compelling examples and penetrating insights, good strategybad strategy provides new and powerful ways for leaders to tackle the obstacles they face. Good strategy, bad strategy dissects good strategies by using historical examples from a variety of fields, and offers insight into developing our own effective strategies through practical advice and a solid blueprint. This summer, richard rumelt authored a book called good strategy, bad strategy. Find all the books, read about the author, and more. His 2011 book good strategybad strategy redefined strategy as a form of problem solving. Senior executives who can spot it stand a much better chance of creating good strategies.
The diagnosis and actions that constitute good strategy, the fluff and failures that cause the bad. The concepts of the kernel and the proximate objective are blockbusters. He debunks these elements of bad strategy and awakens an understanding of. Rumelt cuts through the common strategy jargon and differentiates. Richard rumelt audio books, best sellers, author bio. The difference and why it matters ebook written by richard rumelt. The difference and why it matters 9780307886231 by rumelt, richard and a great selection of similar new, used and collectible books.
There are precious few books that enable you to not only rethink the way you think but also improve your performance. So if you are preparing a strategy awayday you should read this book, if only to avoid the intellectual equivalent of turning up wearing flared trousers and sporting a mullet. Rumelt hit the mark on a couple common misconceptions of strategy, and wed like to elaborate on those points with onstrategys coo erica olsens perspective. When richard rumelts good strategybad strategy was published in 2011, it immediately struck a chord, calling out as bad strategy the mishmash of pop. Good strategy bad strategy, by ucla anderson school of management. Rumelts new book clearly elevates the discussion of strategy. A good strategy is a specific and coherent response toand approach forovercoming the obstacles to progress. Bad strategy abounds, says ucla management professor richard rumelt. As you might expect the title alone caught our attention. Nelsons victory is a classic example of good strategy, which almost always looks this simple and obvious in retrospect. Richard rumelts book, good strategybad strategy, is a mustread. It is an easy read, well organised with clear style, thorough and very usable for everybody with business or. Management today drawing on a wealth of examples, rumelt identifies the critical features that distinguish powerful strategies from wimpy onesand offers a cache of advice on how to build a strategy that is actually worthy of the name.
This is a blinkist staff pick my boss kept asking me, emily, whats your strategy. Download for offline reading, highlight, bookmark or take notes while you read good strategy bad strategy. He is also a consultant on strategic management problems. Good strategybad strategy, richard rumelt shop online. Failure to face the challenge if you fail to identify and analyse the obstacles, you dont have a strategy. In a very crowded field like strategy, few books stand out.
Good strategy bad strategy pdf summary richard rumelt. For rumelt, the heart of good strategy is insight into the hidden power in any situation, and into an appropriate response whether launching a new product, fighting a war or putting a man on the moon. Despite rumelts lofty reputation in this crowded field, good strategybad strategy is his first book aimed at a general audience and only his second as a sole. The difference and why it matters audiobook written by richard rumelt. Discover similar books recommended by the worlds most successful people in 2020. Rumelt, 20, profile books rumelt says what was so great about this book. This is a book about the diagnosis and creation of business strategy, and takes the view that much of what passes for business strategy is not even strategy, and of that which is strategy much is bad strategy. Each chapter opens a window onto a different aspect of strategy. Strategy is about how an organization will move forward. Strategy should not be equated with ambition, leadership, vision or planning. The book demonstrates strategies from large corporations and his personal anecdotes. A book like this can only be written with many years of research and deep thought on the practice of strategy. Rumelts 1991 empirical followon how much does industry matter. Interested in good strategy bad strategy by richard rumelt.
It articulates the fundamentals of strategy and is exceptional in its depth and breadth of case illustrations and understanding on strategy. A good strategy is a specific and coherent response to and approach for overcoming the obstacles to progress. The difference and why it matters audiobook by richard rumelt. Good strategybad strategy has much to offer and has every chance of becoming a business classic. Bad strategy rumelt makes the point that most strategies fail to acknowledge the key obstacles or problems companies need to overcome. Good strategy bad strategy pinpoints the polar difference. Good strategybad strategy and a great selection of related books, art and collectibles. Good strategybad strategy by richard rumelt used very. Good strategy, bad strategy book by rumelt innovation. Its never too late to learn about strategy from richard rumelt.
Small book, can read over a few hours clear and simple real world. Good strategybad strategy, the difference and why it. His sharp analysis and his brilliant, bold style make his book stand out from its competitors something that rumelt himself says is crucial. A good strategy is a specific and coherent response to and approach for. Mistaking goals for strategy having a long list of goals nolow on guiding policycoherent actions. Richard rumelt s brilliant good strategybad strategy is one, a milestone in both the theory and practice of strategy. A good strategy is a specific and coherent response toand approach forovercoming the.